From: Subject: Assembling an advisory board - Jan. 9, 2008 Date: Wed, 6 Feb 2008 11:16:04 -0500 MIME-Version: 1.0 Content-Type: multipart/related; type="text/html"; boundary="----=_NextPart_000_0086_01C868B1.A9AD0DD0" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.3198 This is a multi-part message in MIME format. ------=_NextPart_000_0086_01C868B1.A9AD0DD0 Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Content-Location: http://money.cnn.com/2008/01/09/smbusiness/assemble_advisory_board.fsb/index.htm Assembling an advisory board - Jan. 9, 2008
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FORTUNE Small = Business:

Assembling an advisory board

Who are prime candidates? How often = should they=20 meet? What compensation should they receive? =

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By Shara=20 Rutberg
January 9 2008: 12:00 PM = EST

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(FORTUNE Small Business) -- Dear FSB: I am interested in = starting an advisory board for our company, Mulberry Copy Center = Inc. Who=20 would be prime candidates for this board? How often should they = meet? What=20 compensation should they receive?

- Jeffrey Long, Lakeland, Florida

Dear Jeffrey: Creating an advisory board is a terrific = way to=20 strengthen and grow your business, says Jill Kaufman, program = manager of=20 the Advisory=20 Board Council, an economic development program started in 2003 = with=20 funding from Orange County, Fla.

The program matches small companies with volunteer board = members.=20 Overall, the businesses involved in the program have reported a 41 = percent=20 increase in sales as a result of their involvement, according to=20 Kaufman.

"Advisory boards can assist a business owner in formulating a = strategy=20 for the most profitable way for the company to proceed," Kaufman = says.=20

Boards usually consist of members with backgrounds in finance, = legal,=20 and management issues, and with experience in your company's = industry.

"Most boards really need someone who is skilled at marketing," = says Bob=20 Shephard, Director of SCORE Central & the North Florida = District at=20 the Disney = Entrepreneur=20 Center in Orlando, who has also served as a member of advisory = boards.=20 "The problem with many, many companies is not understanding what = true=20 marketing needs are versus sales."

"Look for advisors who are well-seasoned, with many years of=20 experience," says Kaufman. "Aim for the top. It's often those very = established professionals that have the time to give back."

A practical meeting schedule for advisory boards is about every = six=20 months, but be sure to keep the lines of communication active in = between=20 meetings with progress reports via e-mail and questions about any=20 "homework" board members might assign.

With a board of directors, members have a fiduciary = responsibility to=20 the company and are generally well compensated, Kaufman explains.=20 Compensation for advisory board members is "much, much less," she = says.=20

"Just enough to get their attention," Shephard advises.

"Remember that the board members get a lot out of the = experience too,"=20 says Kaufman. "It's a great relationship-building and networking=20 experience." 

How did you assemble your = advisory board?=20 How do they contribute to your company? Talk=20 back here.

An=20 advisory board or a board of = directors?
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#pollCNNMoney .moneyMainGreyBnr { TEXT-ALIGN: left } #pollCNNMoney #question { MARGIN-BOTTOM: 10px; FONT: bold 12px Arial; TEXT-ALIGN: left } #pollCNNMoney #answers { FONT: 11px Arial; TEXT-ALIGN: left } #pollCNNMoney #answers UL { PADDING-RIGHT: 0px; PADDING-LEFT: 0px; PADDING-BOTTOM: 0px; MARGIN: = 0px; PADDING-TOP: 0px; LIST-STYLE-TYPE: none } #pollCNNMoney #answers UL LI { CLEAR: both; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; PADDING-BOTTOM: = 0px; MARGIN: 0px; PADDING-TOP: 0px } #pollCNNMoney #answers UL LI DIV { DISPLAY: block; FLOAT: right; WIDTH: 90%; TEXT-ALIGN: left } #pollCNNMoney #answers UL LI INPUT { FLOAT: left } #pollCNNMoney #vote { CLEAR: both } #pollCNNMoney #maglogo { MARGIN-TOP: -20px; FLOAT: right; TEXT-ALIGN: right } #vote .cnnPollRes { FONT: 11px Arial } #vote .cnnPollText { FONT: 11px Arial } #SummaryTout .summaryHeadline { FONT-WEIGHT: bold; FONT-SIZE: 16px; PADDING-BOTTOM: 5px } #SummaryTout .summaryTease { FONT-SIZE: 12px } .vicon { MARGIN-RIGHT: 4px } #footer { PADDING-LEFT: 15px } #magazineOFIE { PADDING-BOTTOM: 15px; PADDING-TOP: 15px } #snapshot .cnnBigCharts { BACKGROUND: = url(http://i.cdn.turner.com/money/.element/img/1.0/data/mk_snapshot/BigCh= arts_gradient.gif) repeat-x 0px 0px } #snapshot TD.cnnBCbg { PADDING-RIGHT: 7px; PADDING-LEFT: 7px; BACKGROUND: = url(http://i.cdn.turner.com/money/.element/img/1.0/data/mk_snapshot/BigCh= arts_div.gif) no-repeat center 50%; WIDTH: auto } #snapshot TD.BCcell { PADDING-RIGHT: 0px; PADDING-LEFT: 0px; PADDING-BOTTOM: 2px; = PADDING-TOP: 2px; HEIGHT: 46px; TEXT-ALIGN: center } #snapshot #dow TABLE { WIDTH: 130px } #snapshot #nasdaq TABLE { WIDTH: 130px } #snapshot #sandp TABLE { WIDTH: 130px } #snapshot #bond TABLE { WIDTH: 130px } #snapshot #oil TABLE { WIDTH: 120px } #snapshot .cnnBCrow { PADDING-RIGHT: 7px; PADDING-LEFT: 7px; HEIGHT: 52px } #snapshot .cnnBCtxt { FONT-WEIGHT: bold; FONT-SIZE: 11px; WIDTH: 65px; COLOR: #000; = LINE-HEIGHT: 14px; WHITE-SPACE: nowrap; TEXT-ALIGN: left } #snapshot .cnnBCdata { FONT-WEIGHT: bold; FONT-SIZE: 11px; WIDTH: 65px; COLOR: #000; = LINE-HEIGHT: 14px; WHITE-SPACE: nowrap; TEXT-ALIGN: right } .cnnBCnegative { PADDING-RIGHT: 3px; BACKGROUND-POSITION: left bottom; PADDING-LEFT: = 18px; FONT-WEIGHT: bold; FONT-SIZE: 11px; BACKGROUND-IMAGE: = url(http